Privacy policy

Last updated: April 4, 2026

Rootwell ("we", "us", or "our") operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the "Services").

Rootwell is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read and understand the collection, use, and disclosure of your information as described herein.


1. Personal Information We Collect or Process

We collect information that identifies or can reasonably be linked to you ("personal information"). This may include:

Contact details: Name, address, billing address, shipping address, phone number, and email address.

Financial information: Payment card information, transaction details, and payment confirmations.

Account information: Username, password, security questions, and preferences.

Transaction information: Items viewed, cart activity, wishlist items, purchases, returns, and cancellations.

Communications: Information included in your customer support inquiries.

Device & Usage information: IP address, browser type, device identifiers, and how you navigate the Services via cookies and similar technologies.


2. How We Use Your Personal Information

Provide and Tailor Services: To fulfill orders, process payments, manage your account, and provide a customized shopping experience.

Marketing and Advertising: To send promotional communications and show online advertisements based on your activity.

Security and Fraud Prevention: To authenticate accounts and detect or investigate fraudulent or illegal activity.

Communication: To provide customer support and maintain our business relationship.

Legal Reasons: To comply with applicable laws, respond to legal processes, or enforce our terms.


3. How We Disclose Personal Information

We may disclose your information to:

Shopify and Service Providers: For IT management, payment processing, data analytics, and shipping.

Business Partners: For marketing and tailored advertising.

Affiliates: Within our corporate group.

Business Transfers: In connection with a merger or bankruptcy.

Legal Authorities: When required to protect our rights or comply with legal obligations.


4. Relationship with Shopify

Our store is hosted on Shopify. Shopify processes your personal information to provide and improve the Services. Shopify may use your data from your interactions with our store and other merchants to provide enhanced features. For more information, please visit the Shopify Consumer Privacy Policy.


5. Your Rights and Choices

Depending on where you live, you may have the right to:

Access, Delete, or Correct your personal information.

Portability: Request a copy of your data in a machine-readable format.

Opt-out of Sale or Sharing: Direct us not to share your info for targeted advertising.

Manage Communications: Unsubscribe from promotional emails at any time.

To exercise these rights, please contact us at the email provided below. We will not discriminate against you for exercising these rights.


6. Security and Retention

While we implement security measures, no system is "perfectly secure." We retain your personal information for as long as necessary to provide the Services, comply with legal obligations, or resolve disputes.


7. Children's Data

The Services are not intended for children. We do not knowingly collect personal information from individuals under the age of majority in your jurisdiction.


8. International Transfers

Your information may be transferred, stored, and processed outside of your country. For transfers out of the EEA or UK, we rely on recognized mechanisms like Standard Contractual Clauses unless the destination country offers an adequate level of protection.


9. Contact Information

Should you have any questions about our privacy practices, or if you would like to exercise your rights, please contact us:

Email: support@rootwelldaily.com

Business Name: Holi Company LLC

Address: 30 N Gould St Ste R, Sheridan, WY 82801, US

For the purpose of applicable data protection laws, we are the data controller of your personal information.